The Importance of Having a Website
Low-Cost Advertising (Cheaper and Much More Flexible Than Print Advertising)
The Web has a far wider reach than any other form of advertising. While it takes time to build up traffic to your website, it costs next to nothing to do so. The Internet is extremely different from print advertising in that space is cheap and your advertisement is available for as long as you decide.
This is not to say that you should not use other forms of advertising. You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.
Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research Online before visiting your business. Your website can provide a map and directions to your shop or office so that visitors are less likely to have trouble finding the business.
A website is Online and accessible 24 hours a day, every day of the year. Your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company's business hours.
Answer Questions & Improve Credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust, confidence, and ultimately their business. In fact, many people use the Internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their business.
- Who are you?
- What is your product and/or service?
- Where is your business located?
- What are your operating hours?
- Why choose you?
- How to contact you?
It is much more convenient for a customer to research a product Online than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won't have to judge a representative to determine whether he/she has their best interests in mind, or just wants to make a sale.
The potential customer can visit your website whenever they like without distractions.